About

We think big, and act small. Our brand of creativity is about making ideas without fear, instead, with a childlike sense of curiosity. We’ve never faced a challenge we didn’t crack a grin at because we know what we’re capable of creating, and to us, work looks a lot more like play.

We are a tiny giant.

Founded in 2010 in still-industrial Brooklyn, we’re a proudly indie, integrated creative company committed to not acting like an agency. That means a few important things for you:

1

We create big, move-the-needle ideas in every conceivable medium.

2

We aim to deliver on, and sometimes even surpass, your KPIs.

3

We build our own ideas. No need for other agencies to execute our shared vision.

4

We dream big—which is why you shouldn’t come to us for traditional thinking.

5

We customize everything we do, with you and for you. No cookie-cutting here.

Chris Sojka

Chief Creative & Strategy Officer

It was just 15 years ago that Madwell started out as a nighttime pursuit until building enough momentum to rent a single room office in Bushwick, Brooklyn. Today, Chris continues to steer Madwell and all of its many sibling companies (aka divisions) towards an integrated ecosystem because when we say we aren’t an agency, we’re being cheeky. In truth, we aren’t just an agency.

Our creative energy is powered by Sibling

In 2019, we birthed Sibling to turbocharge our production game. Think of it as our triple-threat superhero squad: Starfish for content wizardry, Bankrobber for epic brand experiences, and Millwright for turning colossal ideas into tangible realities. Seriously, Google them—we don’t do small fries.

Sibling isn’t just about flexing our muscles; it’s your golden ticket to lightning-fast, top-notch results at a steal. With us at the helm, you’re getting speed, quality, and savings that make your wallet go ka-ching.

Grow further with Madventures

From day one, we’ve been all about diving deep into the business world, rolling up our sleeves, and making things happen beyond just pushing products. That drive led us to cook up a snacking ricotta product from nothing, to take a shot on a startup for diehard ballers, and to plant our flag in the cannabis scene with our own storefront right here in gorgeous New Jersey.

We’re not just talk—we’ve lived and breathed the highs and lows of building and running businesses. Whether you’re scaling up, breaking into new territory, or are in serious need of a cool physical space, we’ve got the knowledge and spirit to guide you to success.

Let’s build something together