Visible
Denver Domination
Challenge:
Most telecom ads are RTB-driven and painfully easy to ignore. They also tend to obscure the truth of the offer at hand, breeding suspicion among consumers.
Solution:
Prove that Visible is a different, more transparent kind of company by deliberately putting a prominent typo in one of our OOH units in Denver, then delighting the town with "unlimited massages" to complement the brand's "unlimited messages."
