Verizon Gaming
Don't Live With Lag
Challenge
Gamers are smart and they don't want to be pandered to, least of all by one of the biggest telecom giants around. But their gameplay could be significantly improved by Verizon's 5G offering if only they knew it.
Solution
Ditch traditional advertising, and give the gamers what they want—a super meta, long-form video (with accompanying OOH and a stunt) that proves the value of 5G by poking fun at glitchy life without it.
