Verizon Gaming
NPC Quest to Verizon
Challenge:
In-store promos are about as interesting as paint drying to most gamers. Without a compelling reason to go to the Verizon store for the arrival of Xbox All Access, they wouldn’t bother.
Solution:
Create a surprise-and-delight-filled campaign, and a first-of-its-kind Twitch livestream, that makes the gamers the heroes of their own quest (and turns memey NPCs or Non-Player Characters into their lovable sidekicks).
