e.l.f. Cosmetics
ojos. labios. cara
Challenge:
While e.l.f. Cosmetics champions inclusivity for every eye, lip, and face, the team recognized its lack of outreach to one of its most fervent groups of e.l.f. supporters, the Latin community. We needed an idea to celebrate their passion and empower them further.
Solution:
We tapped one of the brightest stars in Latin music today, Colombian singer-songwriter Manuel Turizo. His task? Write and record an original anthem, in Spanish, about the power within the Latin community. We delivered a banger that resonates with their experiences and aspirations–para todos los ojos, labios y caras.