Visible
Singles Day
Challenge:
In pop culture, coupling is heavily reinforced through narratives of love, heartbreak, and romcoms. The voices of perfectly content, single individuals are often overshadowed, most noticeably during occasions like Valentine's Day. Visible Wireless, known for catering to individuals with its one-line wireless plans, identified the imbalance and sought to show love to those who proudly embrace their single status.
Solution:
This Singles Day, we celebrated by giving single people a special single of their own. We partnered with Grammy Award-winning singer-songwriter and fiercely independent voice, Maren Morris. whose recent divorce from another popular singer made national news this past winter, on a unique cover single + video performance of Billy Idol’s classic independence anthem “Dancing with Myself.”