Visible
The Truth About Yadas
Challenge:
Visible is the wireless brand obsessed with transparency. So when Metro by T-Mobile claimed to have no gotchas or ‘yada yada’ — while glossing over big details like hidden fees — we just had to call BS.
Solution:
We engaged famed actor, director, and fan-favorite sitcom star Jason Alexander - who knows a little about yada yada - to break down the not-so-fine points of Metro’s plan. Our exposé on the true meaning of yada, yada (and reality of Metro’s pricey wireless) became a cheeky clap back to our competition’s claims.
